Marketing Funnel Calculator

Adjust your budget, costs, and conversion rates to see how small changes at the top of the funnel can have a huge impact on revenue and ROI.

Campaign Figures

Average Customer Value ($)

Total Budget ($)

Cost Per Click ($)

Landing Page Conversion (%)

Leads Contacted (% of Total)

Qualified Leads (% of Contacted)

Deals Closed (% of Qualified)

Number of Clicks0

Number of Leads0

Contacted Leads0

Qualified Leads0

Closed Deals0

Cost per Lead (CPL)$0.00

Cost per Acquired Customer (CAC)$0.00

Estimated Revenue$0.00

Return on Investment (ROI)0.00%

Key Insight Adjust the sliders to see your most critical lever.